Insights & Operational Thinking

Tactical and strategic thinking about AEO, AI citation, and building systems that earn trust from both machines and humans.

Latest

What Does a Good AEO Audit Actually Cover?

A breakdown of the eight dimensions a proper Answer Engine Optimization audit should address, from entity coverage and Schema.org JSON-LD reviews to competitive entity benchmarking and deployable technical assets.

Darren Kelly · June 5, 2026 · 8 min read Read on Medium →

Case Study

Patient Zero: How We Self-Corrected Our Own Broken Entity Markup

We ran our own AEO pipeline against our site and found 11 broken Wikidata Q-IDs pointing to cacti and tin mines. AEO score went from 35/100 to 68/100 in one pipeline run.

Darren Kelly · May 23, 2026 Read Case Study →

Earlier

I Gave My AI a Second Brain That Reads Its Own Dreams

Building autonomous AI systems that dont just execute tasks but reflect, learn, and improve over time.

Darren Kelly · Medium Read on Medium →